Community of Hope AME Church study posted

Posted Dec 09, 2011 | New Media Project


By Verity A. Jones

New Media Project Research Fellow Monica A. Coleman's case study on Community of Hope AME Church (COH) is now available. Both the full report and a shorter article, featuring the church's pastor, Rev. Tony Lee, have been published to this site.

Here is an excerpt:
Lee thinks of COH’s use of media as something akin to televangelism. He recounts the story of how Billy Graham got into television so that he could offer his tent meetings to a wider audience. Years later, people realized that the Christian market would actually buy things from them, but the advent of television ministry was for televangelism. When COH started in 2006, Lee noticed two kinds of church websites: those that just provided information and those that sold products. He wanted COH’s site to be more interactive, to build community. That’s why they rolled out games on the website. He wanted people to come to a church website and receive something for free like they do at church.

The project's case studies on House for All Sinners and Saints by Jason Byassee and Quest Church by Jim Rice are also available. Three more studies on Abilene Christian University, Darkwood Brew at Countryside Community Church UCC, and The Young Clergy Women Project will be published before the end of the year.

Verity A. Jones is the project director of the New Media Project, and a Research Fellow at Union Theological Seminary.

The New Media Project is a research project helping religious leaders become theologically savvy about technology. To request permission to repost this content, please contact



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